Replaces
An entire function. Not just a feature inside one. The team that owned the workflow now owns the orchestration.
Not prototypes, not demos, not pitch decks. Production systems that handle operations, serve customers, and generate revenue 24/7.
A decade in international sales and medical-device sales to surgeons before I wrote production code. By the time I built my first system, I'd already learned what breaks when products miss the people they're for. The engineering came after. The instincts were already there.
“This has to work
on Monday.”
An entire function. Not just a feature inside one. The team that owned the workflow now owns the orchestration.
A quarter of work into a sprint. The cost of waiting and the cost of doing it the old way both fall to zero.
Long after I hand it off. Monitored, documented, owned by the team that inherits it - not locked behind me.
Defined upfront in business terms. Measured at the end against the same number we agreed on.
No account managers, no middlemen. The person building the system is the person you talk to.
Documented, monitored, handed off clean. The team that inherits it can extend it without me.
Nov 2024 - Present1 yr 6 mos
CurrentExport Arena↗ · Full-time
I design, build, and operate 3 production AI platforms --from cloud infrastructure to user-facing product.
May 2024 - Sep 20245 mos
RADCOM↗ · Contract
Built disaster recovery infrastructure for a telecom platform handling 3 million requests per second.
Oct 2022 - Mar 20241 yr 6 mos
DoRehab · Full-time
Dual role at a healthcare startup: built cloud infrastructure AND drove early-stage market entry.
DevOps (May 2023 - Mar 2024)
Marketing (Oct 2022 - May 2023)
Mar 2020 - Aug 20222 yrs 6 mos
Orange Gorilla Agency · Freelance
Led digital transformation for Israeli SMBs during and after the COVID-19 pivot.
Sep 2014 - Mar 20205 yrs 7 mos
Fortis Technologies · Full-time
5+ years building medical device businesses across international and local markets.
International Business Development
Local Market Leadership
Regulatory & Compliance
Jan 2011 - Aug 20143 yrs 8 mos
MTF Biologics↗ · Full-time
Direct hospital sales for one of the world's largest tissue banks.













Surfing AI Tzunami
Daily AI tech learning & implementation - morning to evening, every day
Nov 2024 - Ongoing
A decade in international medical-device sales and business development. I owned the outcome with customers before writing a line of production code. Pivoted into DevOps and cloud architecture - AWS Certified Solutions Architect, Kubernetes, Terraform. At RADCOM, built disaster-recovery infrastructure for a carrier-scale telecom platform handling 3 million requests per second. Then full-time AI Engineering. Today: designing and operating production AI systems end-to-end.
Yes. Open to FT roles at AI-first companies and AI agencies, in parallel with the consulting work. The fit is build-and-implement: AI Engineer, customer-facing AI engineer, or builder embedded in an AI-native team. Roles where architecture meets real customer outcomes - and shipping production systems matters more than slide decks.
The day-to-day: Frontend: Next.js, TypeScript, Tailwind. Data: Drizzle + Supabase/Neon (Postgres + pgvector). LLM: OpenRouter, Claude Code for dev. Orchestration: n8n. Edge & deploy: Cloudflare, Vercel. Observability: Grafana, Prometheus, Loki. Testing: Playwright. Analytics: PostHog. The full list is in the Tech Stack section above.
Export Arena (exportarena.com) and Afarsemon (afarsemon.com) are live platforms I own and operate. This site itself - RAG chat, lead scoring, intelligence pipeline - is a working AI product. A formal case-study portfolio is being built via the Design Partner Program. See /design-partner.
Ready to build?
Quick question? Ping me on the channel that suits you.
Free strategy session. Come with the actual problem; leave with the next move. Best fit for founders and decision-makers at profitable, growing businesses.
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